Graphic Design, Art Direction, Branding
JOKO is a lifestyle start-up brand; focusing on innovation for product & furniture design, located in the heart of Nigeria. Purpose-built for ergonomic
functionality, minimal aesthetic & beautiful design; looking to solve problems & make a difference.
The JOKO brand can be typified as being minimalist, original, surprising, & functional.
The logo follows the same ergonomic ethos as the brand; like portable building blocks you can disassemble and recreate as you see fit, creating seemingly endless combinations with the same simple building blocks. This ties into the heart of the brand & gives a playful yet sophisticated iconic feel.